National Aviary Appoints New Leader


6/26/2013

NATIONAL AVIARY APPOINTS NEW LEADER

Pittsburgh, PA (June 26, 2013) – Cheryl Tracy has been named the new Managing Director/Chief Operating Officer of the National Aviary, effective July 1. The appointment was announced today by the chairman of the Aviary’s board of directors, Michael R. Mascaro. 

 

 

Ms. Tracy had been serving as interim director as well as the organization’s chief financial officer, a post she held for the past six years.

 

“The board voted unanimously to ask Cheryl to lead the Aviary and she has agreed.  She stepped in immediately as acting chief executive last November, and she performed so admirably that we recognized we had our new leader already in our midst,” Mr. Mascaro said.  “It’s always gratifying to promote from within.”  

 

“I’m thrilled with this opportunity,” said Ms. Tracy. “The National Aviary is a unique place that needs constant care and appreciation for it to thrive.  That will be my job and I’m undertaking it energetically and enthusiastically.” 

 

“We wanted an executive who had the expertise to be intimately involved in the National Aviary’s day-to-day functions, in addition to representing us in the business, zoo, and foundation communities,” said Mr. Mascaro.  “Over the past six months, Cheryl has enhanced the National Aviary’s operations as it continued to be a leading resource for advancing global conservation of birds and their habitats through education, entertainment, ecological research, husbandry, and healthcare.”

 

Ms. Tracy is a graduate of the Pennsylvania State University and is a Certified Public Accountant with more than 20 years of business experience. During the last six years as the Aviary’s CFO, she managed a $17.5 million capital campaign and had strategic and hands-on involvement in the two-year construction project that produced a dramatic physical transformation of the Aviary’s facility.

 

Also under her leadership, the Aviary reversed decades of six-figure operating deficits and balanced its budget for the past five years.

 

“The National Aviary is poised for unprecedented growth,” Ms. Tracy said. “We are seeing record numbers in admissions, educational programs and sales.  We have received recognition in a variety of new ways for our conservation and field research, breeding, and avian medicine programs. I’m excited to be leading such an outstanding organization focused on a mission to educate and inspire respect for our natural world.”

 

###

 

About the National Aviary

 

The National Aviary is America’s only independent indoor nonprofit zoo dedicated exclusively to birds. Located in West Park on Pittsburgh’s historic North Side, the National Aviary’s diverse collection comprises 500 birds representing more than 150 species from around the world, many of them threatened or endangered in the wild. The National Aviary’s large walk-through exhibits create an intimate, up-close interaction between visitors and free-flying birds, including opportunities to hand-feed and to meet many species rarely found in zoos anywhere else in the world. Hours of operation are 10:00 a.m. – 5:00 p.m. daily. For admission rates and more information visit www.aviary.org.

 

For Immediate Release

Contact:

Robin Weber, Director of Marketing & Communications
Robin.Weber@aviary.org
Office: 412-258-9435
Mobile: 412-215-9199